The 12th Small Business Saturday will be held on Saturday, November 27, 2021, aiming to encourage consumers to support local businesses through small purchases. The annual shopping holiday was first launched by American Express in 2010 and aims to support small businesses to make ends meet by encouraging consumers to shop at their favorite small businesses during this holiday.

The event is led by American Express in collaboration with the Small Business Administration (SBA), and its goal is to drive small business reported consumer spending to $100 billion between 2021 and 2025. It also includes a series of initiatives to promote consumers during the holidays. If you want to support the local economy by supporting local small businesses, you can achieve this goal in the following ways this Saturday. Saturday 2021 Small Business: What you need to know will keep you up to date with what is going to happen.

According to the American Express store Small Impact survey, more than half (56%) of small businesses believe that this year’s small business Saturday is more important to their business than ever, and 78% said holiday sales will affect their business opening Capacity to 2022. It is estimated that consumers who shop during this holiday may contribute approximately US$695 billion to the small business economy of the United States.

When you support small businesses, you are also supporting the local economy. Spending your money on small businesses in your area will help stimulate the local economy and keep local businesses running normally. Small businesses usually buy supplies locally to help keep more money in their communities, thereby creating a mutually supportive ecosystem. Because they are located in the local community, small businesses also support the local community by participating in fundraising events and holding special events to express their gratitude to the community.

Small businesses help create and maintain local employment opportunities, thereby helping to create employment opportunities and promote the economy of local communities.

From 1995 to 2020, small companies created approximately 12.7 million new jobs in the local area, while large companies created approximately 7.9 million jobs.

Small businesses account for about 99.9% of all companies in the country.

They contribute approximately 43.5% of the country's goods and services.

They generated approximately US$460 billion in exports (31.6% of all exports).

More than half (50.8%) of small businesses are owned by women.

Small Business Saturday aims to help small businesses participate in the holiday shopping season. Small business Saturday is between Black Friday and Cyber ​​Monday, allowing small businesses to earn some much-needed income to compete with large stores and make ends meet during this holiday period. Therefore, American Express launched a series of activities under the banner of Shop Small to help small business owners make the most of their holiday shopping and even provide them with free marketing resources to attract consumers to shop in their favorite small businesses. Consumers can support their favorite small businesses by shopping in their premises; support and participate in small business Saturday events in their area, and even become community champions or small shopping ambassadors to help encourage their community throughout the holiday and beyond Shop locally.

Small Business Saturday aims to help small businesses participate in the holiday shopping season. Small business Saturdays are between Black Friday and Cyber ​​Monday, allowing small businesses to earn some much-needed income to compete with large businesses and make ends meet during this holiday period. Therefore, American Express launched a series of activities under the banner of Shop Small to help small business owners make the most of their holiday shopping and even provide them with free marketing resources to attract consumers to shop in their favorite small businesses. There are many ways to support small businesses, including shopping at their premises; supporting and participating in small business Saturday activities in their area, and even becoming a community champion or small shopping ambassador to help encourage their community to shop locally throughout the holiday and beyond .

You can start buying gift cards for your family and friends for future purchases. This will help your local business get some much-needed income from these sales, while also allowing you to get the perfect gift for your loved ones and introduce them to your favorite local business.

During this holiday period, you can shop in local stores. Consider shopping at a small local store instead of a large chain store to help your community.

You can post a positive review of your local store online, describing the quality products offered and the accompanying services. You can view a completely free website and encourage new customers in the community to visit the store and make purchases.

This is a season of giving. Be sure to tip more during this season to help employees and companies earn a little extra cash and show them that you care about this holiday.

Don't wait until the last minute to go to a local small business. Before going out and splurge in big stores, make sure you go to the small local store and buy what is available.

Increase the visibility of your local business by sharing stories and pictures of your purchases. Remember, when everyone works together to ensure that small businesses thrive and succeed, small businesses will flourish.

Small business Saturday is about community spirit, so you can patronize local shops and businesses, wish them a pleasant holiday, and see if they have special events that you can participate in during this holiday period.

During this holiday period, restaurants will be very busy as more and more people are expected to patronize and order meals for the holiday. Due to social distancing and traffic congestion, your favorite restaurant may find it difficult to accommodate all the people who may come in. You can reduce their pressure by choosing to order takeaway and order food to your home. In addition, many companies are providing curbside pickup services for customers suffering from the following diseases

You can show some community spirit by promoting and participating in the small business Saturday event. You can voluntarily participate in small business Saturday events in your area, or even organize your own events to encourage others to buy locally. Consider becoming a community advocate and be responsible for organizing events or promotions to encourage people and businesses in the community to pay attention to small business Saturdays.

You can use the American Express store minimap to discover and shop small businesses in your area.

In terms of fulfilling orders and managing busy traffic, the holiday shopping season can be overwhelming for small businesses. To reduce stress, start holiday shopping early, which will help you avoid long queues and improve the cash flow of your business so that you can get more inventory during the holidays.

Use your network of family, friends, and colleagues for encouragement. Of course, you can also help by simply talking about your favorite small business with others via text messages, phone calls, or video calls.

You can help your local retail business by ordering from their online store. Online shopping will help companies complete your orders faster, complete transactions quickly and help you avoid long lines at the checkout counter.

To help all businesses in your area get more attention, you can create an online directory where locals can easily find local businesses they can support.

Holidays can affect everyone. Sales growth during this holiday period may result in long queues and long working hours for small business employees, which may cause delays and errors. You need to understand that they are under tremendous pressure, so when you experience a bad in-store experience, show patience to help them.

Be sure to look around your area for window shopping, discovery, and purchase in local stores. Look for local grocery stores, bookstores, or retail stores in your area that offer unique products and services that you can use. You never know that there may be a nearby store offering special gifts that you haven’t found for a long time.

You can choose to pre-pay for goods in local small businesses to help them complete their orders in advance. This will help companies not only manage orders before peak seasons, manage supply chain issues, and allow them to use cash to do business at any time.

Small businesses are mostly family-owned, such as mom-and-pop shops. A good way to support small local businesses is to do your part to ensure that you and your community continue to patronize physical stores instead of large department stores.

Supporting small businesses is to show small business owners that you choose them rather than larger competitors with seemingly unlimited resources. Many small businesses rely on local communities to succeed, so your support for them shouldn’t be a one-off thing for small businesses on Saturday. Make sure you continue to shop locally during this holiday and beyond to help build communities, support local employment, and boost the local economy.

Now that we have provided you with some great ideas on how to support small businesses in your community, it’s time to start going out and show your support to your favorite businesses. Go out and visit your local cafe, restaurant, grocery store, store or salon today to participate in this much-needed community spirit.

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