During the COVID-19 pandemic, many companies changed their products, either to keep them running normally or to help others through this difficult period safely.

Take BlueZoo in Menlo Park, California as an example. Since 2016, BlueZoo has launched a product called BlueFox, which is usually used to provide traffic analysis for outdoor advertisers, using pedestrian mobile phones to count the number of people passing through potential advertising locations. The company recently announced that it will use its BlueFox technology to help owners monitor occupancy rates and comply with social distancing guidelines through BlueFox "Count." BlueFox technology has been widely used in hotel venues to track occupancy rates in restaurants and cafeterias, including universities affected by COVID-19.

The BlueFox Count solution measures the real-time occupancy rate by using Wi-Fi probes from mobile phones to measure the presence of people and the total traffic through the space. BlueFox will help prevent overcrowding in the space without the need for someone to count the number of people at the door. On the contrary, when the building exceeds the preset occupancy threshold, the solution will alert the necessary parties. In addition, BlueFox customers can predict the waiting time to enter the building because the solution understands when customers usually leave based on occupancy rates.

BlueFox CEO Bill Evans said in a statement: “During the Covid-19 pandemic, both indoor and outdoor overcrowding will pose a serious threat to public health.” “By using mobile phones as people. The agent of BlueFox, BlueFox products can monitor the space without the constant attention of employees. BlueFox alerts companies before the situation becomes dangerous and tracks historical patterns of congestion. We help ensure the safety of companies, their employees and their customers."

A BlueFox sensor can measure up to 300,000 square feet. The solution can sense all mobile devices within a range of up to 300 feet from the sensor and report the number of phones detected in the space. The range can also be reduced to measure smaller areas, and the SmartDetect function can exclude "always present" devices from the count.

Unlike cameras, BlueFox can measure "unique visitors" and the share of unique visitors who have visited once, twice, three or more times. They can also track how unique visitors move through the space. BlueFox products do not collect personal information—not even mobile phone numbers—and have passed the GDPR certification of ePrivacy, a privacy expert in Hamburg, Germany.

BlueZoo is ready to help CRE owners after the pandemic

The BlueFox Count solution will help CRE owners comply with social distancing guidelines by preventing overcrowding, but even if the pandemic subsides, the platform will still be useful. BlueFox can measure the flow of people in retail locations just like outdoor advertising locations.

The BlueFox sensor is placed in the center of the space that measures visitors, and the analysis function calculates the number of visitors in two ranges—inside and outside—and discards probes outside the outer circumference. The dual-range visitor counter helps the store maximize the share of out-of-area visitors who stay in the store and spend time making purchases. BlueZoo considers this to be the "conversion rate" of human traffic calculated between shoppers and overall location traffic.

At the same time, BlueFox technology can distinguish the difference between "passers-by" and actual shoppers based on the length of stay. If someone spends less than a minute crossing the interior area to catch a flight at the airport, then they may be passers-by rather than shoppers. After excluding passers-by, BlueFox customers can calculate their true sales conversion rate-the sales transaction of each real shopper.

“Mall owners can modify the signs to influence the way people move by understanding how people move in the mall,” Evans told Connected Real Estate Magazine. "If you want more traffic here or there, they can do something. Then we can measure the results. There is nothing more magical than quantifying the benefits you provide."

You can contact Joe Dyton at joed@fifthgenmedia.com.

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